Messenger is successful, but here are the real reasons to find it your next marketing platform beside the raw numbers:
Mobile-first:
While old Facebook apps were frequently built for desktop use, with some mobile-ready developers going the additional mile, Messenger is an app that you can access to your iPhone, Android but it’s not a web-focused app like the old race of messengers, for example. AIM Remember? Did ICQ?
With Messenger being a mobile-first channel, its bots will conquer the millions of cell phones that are primary computing tools for a lot of people. This is positively why the M.Me Messenger links are so relevant – they let users instantly access the platform – on the go!
Your customers like messaging:
Again, equaling Facebook Messenger apps with ‘old’ Facebook apps, especially bots, is like matching apples to oranges. What we want to do these days as users are to categorize our mates. That is the ‘interface’ that we like and use very than Facebook itself – also Zuckerberg stated himself:
Messaging is among the few events that take place individuals do other than social networking. Eighty-five percent of people are on Facebook in some countries, but 95 percent use SMS or texting.